Aurasma
The world’s first Visual Browser, bringing the physical and virtual worlds together.
Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time.
Available on smartphones, the app was created out of technology that is capable of recognizing images, symbols and objects in the real world and understanding them. It can then deliver relevant content in real time, including videos, animations, audio or webpages.
Using the smartphone’s camera, GPS, compass, accelerometer and internet connection, the technology combines image recognition and a conceptual understanding of the 3D world to recognize objects and images and seamlessly merge augmented reality actions into the scene. Without the need for barcodes or tags, the app is able to see its surrounding environment and make it fully interactive.
Technical Information
Aurasma runs as an app for iPhone 4, iPhone 4S, iPad 2 and more powerful Android devices. Visual recognition is performed on the phone and so does not require connectivity. The resulting action may require connectivity depending on type selected. Aurasma can recognize thousands of Aura images and a virtually unlimited number of Location Auras. By default Aurasma is set to cache the most popular and nearby Auras when operating on a WiFi connection.
When Aurasma recognizes an object, a number of different actions can occur.
Video
Video including transparency may be placed into the scene in full projected perspective, bringing the scene to life even as the phone and object moves, such as appearing to make a character in a painting come to life, just like in Harry Potter. Such video may also include interaction allowing a user to select a transition to a website. Videos may also extend beyond the trigger, so, for example, a wide movie trailer can play beyond the edges of a tall poster.
Images
Any kind of image may be placed into the scene, for example to update a textbook image with a newer version.
3D Objects
Full 3D objects may be rendered in real time into the scene. For example, a person can appear out of a news article and explain the news.
Games
Games codes may be executed with the game elements tied into the scene and kept in perspective as the viewing point moves. This allows objects in the scene to become aspects in the games.
Aurasma – Bringing the Visual and Virtual Worlds Together
- Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time.
- Available on smartphones, the app was created out of technology that is capable of recognizing images, symbols and objects in the real world and understanding them. It can then deliver relevant content in real time, including videos, animations, audio or webpages.
- Using the smartphone’s camera, GPS, compass, accelerometer and internet connection, the technology combines image recognition and a conceptual understanding of the 3D world to recognize objects and images and seamlessly merge augmented reality actions into the scene. Without the need for barcodes or tags, the app is able to see its surrounding environment and make it fully interactive.
